CLYDE – Clyde Council approved the village’s new logo that will be used in the community’s rebranding initiative.
Final approval was given during the Village of Clyde’s regular council meeting on Nov. 4.
The logo will be used on signs, the village’s newsletter, on business cards, and the letterhead, Chief Administrative Officer Jaye Parrent told council.
In keeping with the post office theme, the logo is in the shape of a stamp. Marketing company Unfussy came up with the idea for council to capitalize on the fact that the village was named after its first postmaster, George D. Clyde.
The rebranding is part of the village’s effort to promote residential and commercial growth, which was identified in Clyde’s strategic plan.
Corey Brewis, marketing strategist from Unfussy, previously told council that Clyde should capitalize on the fact that they have a significant advantage when it comes to competitive housing prices and operating a business.
Other suggestions Brewis made include encouraging home-based commercial opportunities and target people who want to work from home. He said their industrial development strategy should prioritize local agricultural services.
Green spaces should be created for community gathering places and the main street needs to be beautified, he said.
The $20,000 rebranding project is included in the 2024 operating budget and is on budget, said Parrent in her report to council.
During discussions about its rebranding, council tossed around ideas of highlighting the history of the ways that mail has been delivered in Canada. Other ideas council came up with were the possibility of having an old-fashioned postmaster wear a traditional hat and become a character at the village’s annual events.
